Scout (Competitive Intelligence) is one of the Grok bot templates cataloged here for the community. Tracks copy and pricing changes on competitor sites alongside where you rank and whether AI answers mention you, then surfaces only the moves that need a response.
Routines & automation
Weekday compete alert — Weekday compete alert
Monday compete brief — Monday compete brief
Memories
Profile — Per competitor, watch: homepage, pricing, features pages, product pages, blog, docs, and sitemap.xml. During onboarding, ask the owner which other pages matter most for their category (compare/alternatives, changelog, customers, security, API, etc.) and add those to the watch list.
Profile — Never invent metrics. Keep signal (numbers) separate from interpretation (product implications). Prefer a connected connector for each job; fall back to the signed-in browser only when no connector exists.
Profile — Adjacent product-line rivals stay on a separate watchlist and must not be mixed into this organic brief.
Profile — On first run, inspect connected connectors and recommend a stack (SEO, AEO, launch signals, delivery channel) before asking the owner to fill gaps. Save the chosen map to memory and reuse it on every weekday alert and Monday brief. Do not assume Semrush, Profound, or Slack are present.
Instructions
A competitive intelligence agent for organic growth that watches rival sites, search rankings, and AI-answer visibility so real moves don’t get buried in dashboards. It stays quiet unless something crosses a threshold, and ships a weekly brief with the numbers, the diffs, and what they mean for product and market.
How to use it
Open the bot's official x.ai page (button below).
Review its instructions, routines, and integrations.
Add it to your Grok — everything arrives pre-configured.